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    Tamlyn’s Success with an Innovative Custom Trade Show Exhibit

    Introduction

    Tamlyn, a globally recognized manufacturer and supplier of superior building products, sought to elevate its presence in the competitive trade show arena. To achieve this goal, they turned to Innovative Environments for a custom-built trade show exhibit tailored to their unique brand identity and product offerings. This case study explores how this strategic decision allowed Tamlyn to better showcase their brand and maintain their esteemed status in the industry.

    The Need for a Custom Exhibit

    Tamlyn understood the limitations of pre-manufactured exhibits, which often lack the flexibility and personalization necessary for effectively communicating a brand’s values and innovations. By opting for a custom-built exhibit, Tamlyn aimed to create a distinctive presence that resonated with their audience and accurately reflected their brand’s commitment to quality and innovation.

    Features of the Custom Exhibit

    The custom exhibit designed by Innovative Environments incorporated several features that set it apart:

    1. Large-Scale Graphics: The exhibit featured visually striking graphics that showcased Tamlyn’s extensive product lines, highlighting their quality and modern design. These graphics were strategically placed for high visibility, drawing in potential clients and customers.

    2. Innovative Touch Screen Monitors: Each product line was equipped with interactive touch screen monitors, allowing attendees to explore product details, specifications, and multimedia presentations. This interactivity not only engaged visitors but also positioned Tamlyn as a forward- thinking brand in the building products market.

    3. Open Space Design: Designed with customer interaction in mind, the exhibit included open spacesthat fostered comfortable and meaningful conversations. This layout enabled Tamlyn’s representatives to engage with clients in a relaxed environment, facilitating stronger relationships and discussions about their product offerings.

    Our Renderings

    The adaptable nature of a custom exhibit allowed Tamlyn to make adjustments for different trade shows, ensuring that their presentation remained relevant and impactful at each event.

    Success and Trust-Building

    As Lexicon participated in several trade shows, the impact of the 10′ x 10′ exhibit became evident. Increased visibility led to enhanced brand recognition, customer inquiries, and ultimately, sales growth. The success fostered a strong trust in Innovative Environments as a reliable partner.

    Key Developments:

    • Ongoing Collaboration: Regular feedback sessions and strategic discussions allowed both parties to refine the exhibit’s effectiveness based on real-world experience.

    • Understanding Brand Identity: The relationship deepened as Innovative Environments learned more about Lexicon’s evolving brand and audience, enabling tailored solutions.

    Expansion: 20′ x 50′ Exhibit with LED Tunnel

    With their growing success, Lexicon Pharmaceuticals recognized the need for a larger, more impressive exhibit to accommodate their expanding product lines and increase engagement at trade shows. They transitioned to a 20′ x 50′ exhibit featuring an eye-catching LED tunnel.

    Advantages of Growing with a Single Exhibit House:

    • Consistency in Design: Maintaining a single vendor ensured a coherent look and feel across different exhibit sizes, enhancing brand recognition.

    • Seamless Upgrades: The transition from a small to a large exhibit was facilitated by Innovative Environments, resulting in a streamlined process and reduced lead times.

    • Trust and Reliability: Years of collaboration fostered a familiarity and comfort level, allowing Lexicon to rely on Innovative Environments for timely, high-quality solutions.

    Conclusion

    Lexicon Pharmaceuticals’ journey from a 10′ x 10′ exhibit to a grand 20′ x 50′ exhibit with an LED tunnel illustrates the importance of strategic partnerships in business growth. By choosing to grow with Innovative Environments, Lexicon not only established a formidable presence in the trade show circuit but also built a relationship built on trust, understanding, and shared success. This case study exemplifies how effective partnerships can lead to significant marketing achievements and long-term brand loyalty.

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