Introduction
Lexicon Pharmaceuticals, a prominent player in the biotechnology sector, sought to enhance its brand presence at trade shows to effectively communicate its innovative solutions and establish strong industry connections. This case study details Lexicon’s journey with Innovative Environments, from their initial purchase of a modest 10′ x 10′ trade show exhibit to the development of a sophisticated 20′ x 50′ exhibit featuring a state-of-the-art LED tunnel.
Initial Purchase: 10′ x 10′ Trade Show Exhibit
In the early stages of their trade show strategy, Lexicon Pharmaceuticals opted for a compact 10′ x 10′ exhibit. This initial investment allowed them to enter the market without overwhelming costs, providing a platform to showcase their brand and engage potential customers. Innovative Environments designed a customizable exhibit highlighting Lexicon’s core values and product offerings.
Key Benefits:
-
Cost-Effectiveness: The smaller exhibit allowed Lexicon to allocate budget resources efficiently while still making an impactful presence.
-
Flexibility: The modular design enabled quick assembly and disassembly, maximizing time spent engaging with attendees rather than setting up.
-
Professional Support: Innovative Environments provided ongoing support, ensuring that Lexicon’s needs were met during the initial phase.
As Lexicon participated in several trade shows, the impact of the 10' x 10' exhibit became evident. Increased visibility led to enhanced brand recognition, customer inquiries, and ultimately, sales growth. The success fostered a strong trust in Innovative Environments as a reliable partner.
Success and Trust-Building
As Lexicon participated in several trade shows, the impact of the 10′ x 10′ exhibit became evident. Increased visibility led to enhanced brand recognition, customer inquiries, and ultimately, sales growth. The success fostered a strong trust in Innovative Environments as a reliable partner.
Key Developments:
-
Ongoing Collaboration: Regular feedback sessions and strategic discussions allowed both parties to refine the exhibit’s effectiveness based on real-world experience.
-
Understanding Brand Identity: The relationship deepened as Innovative Environments learned more about Lexicon’s evolving brand and audience, enabling tailored solutions.
Expansion: 20′ x 50′ Exhibit with LED Tunnel
With their growing success, Lexicon Pharmaceuticals recognized the need for a larger, more impressive exhibit to accommodate their expanding product lines and increase engagement at trade shows. They transitioned to a 20′ x 50′ exhibit featuring an eye-catching LED tunnel.
Advantages of Growing with a Single Exhibit House:
-
Consistency in Design: Maintaining a single vendor ensured a coherent look and feel across different exhibit sizes, enhancing brand recognition.
-
Seamless Upgrades: The transition from a small to a large exhibit was facilitated by Innovative Environments, resulting in a streamlined process and reduced lead times.
-
Trust and Reliability: Years of collaboration fostered a familiarity and comfort level, allowing Lexicon to rely on Innovative Environments for timely, high-quality solutions.
Conclusion
Lexicon Pharmaceuticals’ journey from a 10′ x 10′ exhibit to a grand 20′ x 50′ exhibit with an LED tunnel illustrates the importance of strategic partnerships in business growth. By choosing to grow with Innovative Environments, Lexicon not only established a formidable presence in the trade show circuit but also built a relationship built on trust, understanding, and shared success. This case study exemplifies how effective partnerships can lead to significant marketing achievements and long-term brand loyalty.
Client Testimonial
