Innovative Environments Wins Big: 2025 AMA Houston Crystal Awards

Client Success Spotlight: Four Crystal Award Finalist Projects Showcase Design Excellence

Innovative Environments takes home two Crystal Awards at the 2025 AMA Crystal Awards

The 2025 AMA Houston Crystal Awards just validated what our clients already know – strategic design transforms business outcomes. All four of our collaborative projects were named finalists, with two taking home the prestigious Crystal Awards, demonstrating the extraordinary impact our clients are achieving through innovative design.

These awards, presented by the American Marketing Association, celebrate Houston’s marketing excellence. More importantly, they validate the bold vision and trust our clients showed in pushing creative boundaries to achieve their business objectives.

We want to extend our warmest congratulations to all the other winners and finalists at the 2025 AMA Houston Crystal Awards! The depth of talent and innovation showcased by everyone in Houston’s marketing and design community was truly inspiring. You can see the complete list of recognized achievements on the official AMA Houston Crystal Awards Winners page here.

Crystal Award Winners: Setting New Industry Standards

Avail Infrastructure Solutions: Redefining Trade Show Excellence, Crystal Award Winner – Tradeshow Exhibit Large (500 sq. ft. or larger)

Avail didn’t just want another trade show booth – they wanted to dominate the conversation at IEEE PES T&D 2024. Together, we created an immersive experience that delivered remarkable results:

95% booth staff productivity rating through strategic design and training
78% of booth visitors engaged in hands-on, interactive product demonstrations
50% increase in visitor-to-lead conversion rates
Live product demonstrations that transformed technical concepts into tangible solutions
The booth became more than a marketing investment—it became a sales-driving machine designed from scratch to maximize every interaction.

KTRK Channel 13: Elevating Brand Presence Through Smart Design, Crystal Award Winner – Public Display-Fixed

When KTRK needed to update their broadcast studio, they had a clear vision: honor their iconic identity while future-proofing their space. Our collaboration achieved:

39.8% increase in viewers who rate KTRK as Houston’s most trusted news source
2.79M social impressions through increased audience engagement
363,610 broadcast and web engagements
Seamless integration of technical improvements that enhanced both operations and viewer experience

KTRK’s investment in thoughtful design paid dividends in market share, viewership, and brand trust, proving that strategic design directly impacts business metrics.

Crystal Award Finalists: Innovation Across Industries

Houston Museum of Natural Science: Transforming Education Through Experience Finalist – Events, Trade Shows & Displays

The Museum challenged us to transform their Children’s Education Center into an immersive learning environment. The results speak volumes:

381 new elements added to the new space
23,600 visitor engagements in the first months post-launch
Increased attendance across all educational programs
Interactive environments that make science tangible for young minds

Innovative Environments‘ Annual Mardi Gras Celebration: Building Community Finalist – Events, Trade Shows & Displays (Non-Trade Show Exhibit)

Innovative Environments’ Mardi Gras Extravaganza

Our annual Mardi Gras event has become more than a party—it’s a testament to the power of experiential design:

12,040 total email reach with 54.7% open rate and 6,585 impressions
Strengthened relationships with 350+ clients and partners
Generated new business leads through memorable brand experiences
Showcased our expertise through immersive, themed environments

Your Success Story Could Be Next

These Crystal Awards represent more than recognition—they’re proof that investing in strategic design delivers tangible business outcomes. Whether you’re looking to: